You know how all fast food seems to share a similar flavor? Its usually just a background flavor you have to think about it to really taste it. With BKs Fish Sandwich, however, that flavor is front and centre. In fact, its pretty much the only thing you can taste. Which is funny, because you know, fish is usually a pretty strong flavor. Not in this sandwich. BK tries to flair up this sandwich by adding pickles, but even those manage to get lost in the blandness of fast food flavor. And of course, the fish sandwich is always an alternative item. BK knows it isnt jazzing anyone up with its fish. Its simply on the menu to say, Hey, you know, if you dont eat beef or chicken for whatever reason and you also hate veggie burgers and your friend just dragged you here against your will Dont worry man, just have a fish sandwich.