17. KFC Mis-Translated Their Famous "Finger-Lickin' Good" Slogan Into Chinese, Telling The Public To "Eat Your Fingers Off"
Between 1956 and 2011 KFC used the slogan "finger-lickin' good" in order to help promote their product. However, when the company attempted to translate it into Chinese, they made a complete hash of things. Using a direct translation rather than allowing for language variation, KFC advertised in China using the slogan: "Eat your fingers off." Needless to say, a large proportion of the Chinese proportion were confused - and scared - by such a prospect...
NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.
Between 1956 and 2011 KFC used the slogan "finger-lickin' good" in order to help promote their product. However, when the company attempted to translate it into Chinese, they made a complete hash of things. Using a direct translation rather than allowing for language variation, KFC advertised in China using the slogan: "Eat your fingers off." Needless to say, a large proportion of the Chinese proportion were confused - and scared - by such a prospect...