20 Things You Didn't Know About Google

10. I'm Feeling Lucky Is A Money Sucker

That little button, which nobody really knows the use of - it takes you straight to the first result, instead of to a list of potential results - costs the company $110 million per year in lost ad revenue from people not ending up on the main results page. They keep it on there because users voted unanimously for it to stay, even if they don't use it. Its presence is just reassuring.

9. But They Make Plenty Besides

In 2017 Google made something like &109.65 billion US dollars. A huge slice of that not insignificant pie came from advertising, which means the ads that turn up on the results pages amount for a great deal of their profits.