7 Ways Alternative Medicine Tricks You Into Thinking It Works
4. It Gives You The 'Easy Way Out'
It's hard to gain trust and support from the people whose wallets you want to empty when what you're trying to peddle lacks, not only logic, but also common sense. Treatments full of meaningless buzzwords such as "natural", "clinically proven", "organic", "immune boosting" and "activating compounds" sound science-like which helps build an illusion of credibility for a consumer base who have little or no scientific education.
Appealing to people who cannot understand that sometimes there are things in life that cannot yet be cured, or people who want quick fixes to their problems also helps to fill in the holes left by the absence of anything that resembles fact. Screw going to the gym every day when I can buy a 30mL bottle of flower "essence" boiled in Vodka for $45.00 from a mummy on the Internet with a "degree" in Naturopathy.
Because
buying a concoction containing unknown species of flower, boiled in booze in
someone's kitchen which is promoted using unsupported claims such as: "It
contains essences to let go of addictive behaviours and break bad habits. It helps you address emotional blockages due
to dysfunctional family behaviour patterns and helps you clear personal
emotional blocks which have resisted previous clearing", doesn't sound
like a total f*cking scam at all.
Alternative practitioners aren't entirely dumb though, mostly they understand they can't do complex surgery or treat injuries that would land you in the emergency room, however, an illness that will resolve on its own is apparently fair game. The human brain is an amazing pattern recognition tool and it's easy for an alternative practitioner to falsely attribute their glorified placebos as the reason you no longer have a cold. Especially, when we so often confuse correlation and causation. It is important to remember that a placebo making you feel good, isn't the same as actually being healthier.