Meet The Wheat Thins "Do-Minatrix"

Meet the "Do-Minatrix". The new face, or should that be moustache, of Wheat Thins. The video commercial, which you can watch below, is part of a new promotional campaign which includes a heavy social presence on Facebook and Twitter. The promo aims to encourage you to "do what you do"... while munching on some delicious wheat thins, presumably.