BT Sport have sent shockwaves throughout the British television industry with the
capture of exclusive Champions League rights. The three-year deal, totalling £897 million is an attention-demanding statement of intent by the country's newest sports channel. The deal brings to an end ITV's long-standing association with the competition. ITV has held rights for UEFA's premier club competition since its inception in 1992 - Sky won a share of the broadcasting in 2003 - but both stations will be empty-handed after next season. This news is a welcome feather in the cap for BT as they step up their crusade against Sky Sports, but is this good news for the average football viewer? The head of the BT consumer division, John Petter, told BBC News -
"Today, to get the whole competition, you typically have to pay Sky £40 or so a month. The pricing is not being announced today, but I can say that this will be far more affordable than currently."
While cheaper prices are obviously a good thing, not many people will cancel their Sky Sports subscription as long as they retain the lion share of Premier League coverage. There are some downsides to this landmark day.