Conor McGregor V Floyd Mayweather Super-Fight: 5 Positives & 5 Negatives
4. It Could Attract The Largest Pay-Per-View Audience In History
When Floyd Mayweather and Manny Pacquiao's 2015 fight was set on pay-per-view in the United States at $99, there was almost a consensus that it was a giant business mistake. Sure, it would still be a commercial success regardless, but most pay-per-views are in the $60 range. A combination of an inflated price along with the fight happening about five years later than it should have, this created the conditions to make this a box office flop.
It soon became clear that all the concerns well completely unfounded. Mayweather-Pacquiao did a whopping 4,600,000 buys, almost doubling what Mayweather's fight with Oscar De La Hoya did in 2007. Nothing has been close since.
As crazy as it sounds, this fight, with the crossover appeal could do even better. There are a few barriers to its success. Fans might not want to pay an exorbitant amount again after Mayweather vs. Pacquiao didn't live up to the hype, and you can be sure there will be hardcore fans of both sports who boycott this. There is definitely a train of thought that this fight should not be taking place.
Hardcore fans won't like this, but this fight isn't for them. This fight is to attract the biggest casual audience possible. The only way this fight does the business it should is by appealing to the casual fan. The majority of the hardcore fan base are already on board anyway and have been since it was teased last year.