5. Handling the Media
Perception is everything. Steve Clarke is a likeable character but the media will soon question his abilities if results are poor. With no managerial record to back him up, Clarke cannot assume he will be given the luxury of time. Also, this will give Clarke a chance to impress his personality. Previous episodes in front of a microphone or camera have been sporadic, now he has to build up relationships, win round fans in the papers and on the terraces. If he gets it wrong there will be no coming back and Clarke will have to settle on being nothing more than a number two.