10 Biggest Problems Facing WWE Creative At The Moment
3. Overcoming The Summer Slump
WWE’s summer slump is very real, and we’re currently in the midst of it. It has been months since Raw or SmackDown have felt like “must watch” television, and while annual patterns suggest things will eventually turn around again, this is easily the most skippable part of the year. Fans could comfortably zone-out and forget Raw & SD for the next 6-8 weeks, then return a few shows before SummerSlam, safe in the knowledge that they haven’t missed anything important.
For whatever reason, Creative always mail it in at this time of year. The bulk of their stars are stuck in lame, go-nowhere feuds that will do nothing to enhance or propel the participants up the card, and there’s no incentive for viewers to care. Apathy has set in amongst the audience, and with Raw’s viewership sitting below three million for the sixth consecutive week, it’ll take a huge effort to make WWE programming feel vital again.
Given that WWE essentially tell you that you don’t need to bother with their summer programming, it’s no wonder TV ratings are spiralling out of control. It’ll take more than just breaking this destructive annual habit to solve this problem, but doing so would be a big leap forward.