The second week's ratings might not have been quite up there with the first, but the Dynamite era continues to pull in impressive viewers and reactions and you could be forgiven who the new show is in the current war.
This week has seen the news of Taz's arrival on the promotion in a guest commentary position (you have to suspect it'll be more than a one-off), a new building purchase in Germany and Chris Jericho announcing that a Jericho Cruise might host an episode of Dynamite in the future.
Elsewhere, Leva Bates has stressed that she was shocked to even get the AEW call and it turns out that Kevin Smith's appearance on Dynamite meant his intended appearance on SmackDown was cancelled. And they say this isn't a war.
And through it all, the stars took to social media to show what life is like on the road with the newest contender to the pro-wrestling crown. This was the week in AEW Instagram...