5 Biggest Winners & Losers From WWE In 2024
Which WWE stars had a great and prosperous 2024, and which ones struggled and failed this year?
2024 was a massive year for WWE in many ways, with the company achieving more good will across the board than many previous years combined.
Nearly every week was some sort of record-breaking success in one way or another, and it has led to a rather unpredictable first year under The Paul Levesque Era.
But of course, it hasn't all been rainbows and sunshine. Often, when someone paves the way for a big win, someone else has to take a loss to make room for it.
For every monetary boost, there are cost-cutting procedures. For every wrestler's championship win, a title-holder has to drop their belt. Some people achieve Hall of Fame worthy highlights or turn their careers around and save themselves. Others came to a harsh reality in 2024 that they aren't the golden children of this new regime, or suffered significant setbacks that they'll have to work hard to turn around for the better in 2025.
Whether they thrived under the spotlight or faltered when opportunity knocked, let's look at some of this year's biggest winners and losers on the WWE roster and break down what made them so triumphant or heartbreaking in 2024.
10. Winner: Cody Rhodes
Cody Rhodes may be leaving 2024 on a stretcher from a piledriver delivered by one of his good friends Kevin Owens, but he is unmistakenly one of the biggest winners of this year.
Only the purposefully contrarian wrestling fans who have to reject the mainstream and find something to complain about 24/7 will roll their eyes at this assessment, because it is just a fact that he's had a monstrously successful year.
At WrestleMania 39, he came up short, had a rubber chicken thrown into the ring as he cried in his loss. In 2024, he became a back-to-back two-time Royal Rumble winner (putting him in a league with only a handful of Hall of Fame legends), superseded The Rock of all people to dethrone Roman Reigns 1000+ day reign as double champion, in the main event of WrestleMania XL—a tentpole, new era birthing event—and has since retained that title all while also winning the first-ever Crown Jewel Championship to further cement his status as the top dog in the company.
His merchandise sales remain in the top tier, his popularity is barely wavering in the mainstream sense, and he's even managed to temporarily live out another dream with the one-off resurgence of the Winged Eagle WWE Championship title.
This has been The American Nightmare's year, and here's hoping 2025 is another great one for Cody Rhodes.