7 Ups & 4 Downs From WWE Royal Rumble 2023

3. A Complete Waste Of Time

WWE Royal Rumble Alexa Bliss Bianca Belair
WWE.com

Eek!

Saturday's Raw Women's Title match is why WWE needs to realise they can peak a feud at the Rumble rather than booking useless short-term challengers for champions on the show. Two-three months is long enough to build something else for 'Mania afterwards, so there's really no excuse for not kicking something off in October/November and blowing it off in January.

Alexa Bliss vs. Bianca Belair was a standard TV-style scrap that did nothing for either woman. Bliss was never a true threat to the champ, and Belair has been standing still for a while now. She badly needs a coming feud vs. Rhea Ripley to work otherwise she'll be staring at a nondescript midcard spot on the biggest card(s) of the year.

Also, the post-match stuff with Alexa is ground WWE has covered before. That's on thin ice with the audience too, because it's a little old hat and Bliss teaming up with Bray Wyatt didn't work a few years back first time.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.