8 Misconceptions About TNA You Probably Believe
4. They Aren't Benefitting From The WWE Partnership
...and they still are.
At Slammiversary 2025, TNA broke its twelve-year North American attendance record when 7,623 punters filled Elmont, New York's UBS Arena, just shattering the previous record of 7,200 fans: that was set in March 2013 by Lockdown, which was located at San Antonio's Alamodome.
Why now?
The card was solid by TNA's standards, though nothing was outwardly must-see. AJ Styles' lauded comeback after a twelve-year absence performed exceptionally well analytics-wise for TNA's social media, but rumours regarding it only formalised in the days before.
Indeed, the involvement of WWE benefitted TNA to a degree which nothing else could have ever achieved, more specifically, WWE's marketing of the event. No wrestling fan is going to confess to purchasing a ticket because DarkState were announced - to fight Eddie Edwards, the former Fandango, and the latest reunited incarnation of The Edgeheads(!) no less - but the very principle behind the logistics of DarkState's involvement will draw staunch NXT supporters into an area of the medium which has been neglected for too long.
You are right to be critical of it as much as you were right to be optimistic by its existence, but you cannot statistically deny that TNA working with WWE is doing them wrong.