AEW Expands Talent Relations And Development Team

Tony Khan announces four promotions and the arrival of a new coach for the AEW women's division.

by Andrew Pollard
Madison Rayne Impact Wrestling
Impact Wrestling

In a press release, AEW today announced that they have expanded their Talent Relations and Developmental team, and have also brought in a new coach to work with the company's female talent.

These changes have resulted in promotions for four existing AEW employees, with Sonjay Dutt now the Vice President of Production and Creative Coordination, QT Marshall the Vice President of Show and Creative Coordination, Pat Buck the Vice President of Talent Development, and Tony Schiavone the Senior Producer and Special Advisor to Talent.

As for the AEW women's division, five-time IMPACT Knockouts Champion and three-time Knockouts Tag Team Champion Madison Rayne has been brought into the fold as a coach. Rayne will start her new role tonight as part of an AEW Dynamite outing that takes place from 36-year-old's hometown of Columbus, Ohio.

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Christopher Daniels will still be serving as AEW's Manager of Talent Relations, and Daniels and his team will continue to work closely with the organisation's Legal and Talent Resources department that's headed up by Margaret Stalvey, Chris Peck and Megha Parekh.

The full details of said press release read as follows:

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AEW CEO, GM and Head of Creative Tony Khan announced an expansion to AEW’s talent relations team with the promotions of key staff members including Sonjay Dutt, QT Marshall, Pat Buck and Tony Schiavone. In addition, Madison Rayne will join AEW as a coach in the women’s division.

As AEW continues its meteoric rise, the expanded talent relations team will strengthen the infrastructure required to facilitate the development, health and safety of AEW’s outstanding roster. The following promotions and additions are effective immediately:

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Sonjay Dutt (Retesh Bhalla) has been promoted to Vice President of Production and Creative Coordination. In this role, he will coordinate communication of AEW storylines, liaise between post-production and key staff to maintain content workflow, produce ancillary content and mentor new producers. Dutt joined AEW in 2021, bringing more than 20 years of experience in professional wrestling – both in-ring and as a producer – and continues to serve on-screen as manager to Satnam Singh and Jay Lethal.

QT Marshall (Michael Cuellari) has been promoted to Vice President of Show and Creative Coordination. He will help to manage show elements including planning programs and storylines, character development, overseeing extras and live event logistics coordination. Marshall, an AEW original with more than 20 years of experience, will continue to wrestle as the leader of The Factory with Anthony Ogogo, Nick Comoroto, Aaron Solo and Cole Karter.

Pat Buck (Pat Buckridge) has been promoted to Vice President of Talent Development. In this position, he will liaise with talent and production, oversee all coaches, provide input on matches and promos, and lead the talent relations team. Buck brings nearly two decades of experience serving wrestling promotions as a talent, trainer, producer and promoter.

Tony Schiavone has been promoted to Senior Producer and Special Advisor to Talent. In this capacity, he will work directly with talent as part of the Talent Relations team. Schiavone is one of AEW’s most tenured members and has nearly 40 years of experience, with an iconic voice that has guided fans through professional wrestling’s most incredible moments.

Madison Rayne (Ashley Nichole Lomberger) will join AEW as a coach in the women’s division, and kick-off her new role tonight in her hometown of Columbus, Ohio. Madison has competed in numerous professional wrestling promotions where she has held multiple championship titles, including 5-time Women’s World Champion. She has more than 15 years of experience in professional wrestling, and is also a proud mom to a daughter.

Christopher Daniels, an AEW original who brings more than 30 years of industry experience, will continue to serve as Manager of Talent Relations. The Talent Relations team will also remain in close contact with AEW’s Legal and Talent Resources team - led by Margaret Stalvey, Chris Peck and Megha Parekh - who help to support the physical and mental health, safety and security of talent. AEW is also committed to supporting talent beyond the ring, and offers access to worldclass physicians, trainers and mental health clinicians.
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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.