Report: WWE Ticket Sales Struggling, Multibuy Offer On 'Day 1' Seats

WWE is turning to multi-buy promotions in order to fill these upcoming shows.

by Andy H Murray
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WWE

A handful of upcoming WWE shows are suffering from struggling ticket sales, leading to the company offering multi-buy promotions in order to shift the seats.

Dave Meltzer notes in the latest Wrestling Observer/Figure Four Online Daily Update that the promotion is offering two-for-one deals on a number of upcoming shows this week, including tonight's episode of Raw in Long Island, New York. The same goes for the 10 December episode of SmackDown in Long Island, New York, a 29 December live event in Baltimore, Maryland, and likely other cities as well.

Most notable, however, is the Day 1 pay-per-view in Atlanta, Georgia on Saturday 1 January. WWE is currently offering a deal where buyers will get one extra ticket free if they buy three for the company's first supercard of 2022.

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As of last count (23 October), WWE had sold 4,944 of the 7,466 tickets initially made available for the New Year's Day pay-per-view. The promotion has currently sold 5,264 of 7,169 for tonight's episode of Raw at the UBS Arena.

WWE's average house show attendance for 2021 currently sits at just under 6,000, per further data from WrestleTix.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.