Vince McMahon Is BACK (In The Entertainment Business)
Vince McMahon's new project involves several ex-WWE personnel but zero pro wrestling (so far...)
Vince McMahon is getting back into the entertainment business.
Per PWInsider's Mike Johnson, the disgraced former WWE Chairman and CEO, currently the subject of multiple lawsuits including Janel Grant's sex trafficking case, is setting up an "entertainment hub company." The venture will provide financial backing to, develop, and produce film and television productions.
Sources have indicated that the company doesn't plan to "launch anything similar to WWE." Instead, fiction and nonfiction projects are believed to be the focus.
Several notable former WWE names are involved in McMahon's new company, including former Chief Operating Officer Brad Blum. Blum, a close Vince loyalist during his time in wrestling, initially resigned from WWE alongside Vince when Janel Grant's lawsuit was filed in July 2022. He then returned to WWE alongside McMahon when WWE was sold to Endeavor in 2023, but resigned earlier this year, creating the assumption that he was going to work with Vince again.
Also involved is Kristen Prouty, WWE's Hollywood liaison, who was let go from the company early this year. Prouty's WWE association goes back to 2004, when she was a Casting Director on the original Diva Search.
McMahon's new venture is believed to be based out of Los Angeles, California. Given McMahon's current toxicity and the weight of the lawsuits surrounding him, whether or not prominent distributors and networks will want to collaborate with him remains to be seen.
Vince McMahon's Many Failed Ventures
Vince McMahon tried - and failed - to launch numerous non-wrestling ventures throughout his WWE tenure, much of which was spent attempting to present the market leaders as less or a wrestling product and closer to "entertainment."
The 79-year-old's foray into bodybuilding with the World Bodybuilding Federation started in September 1990, and ended in 1992, shortly after a pay-per-view attracted only 3,000 buys. WWE's film-making arm, WWE Studios, still exists, but hasn't released a movie since 2021's Rumble and now seemingly exists to produce WWE documentaries and television shows.
Perhaps Vince's most notable non-wrestling failure, however, is the XFL, his flopped NFL alternative that did not get off the ground in 2001, lasting only a single season. McMahon revived the XFL in 2020, only to suspend operations at the COVID-19 pandemic's onset.
With Janel Grant's lawsuit against McMahon, WWE, and John Laurinaitis still active, a new suit concerning the Ring Boy scandal of the '80s and '90s was made public last week.