Right now, WWE is riding a wave of providing genuinely good entertainment, which is saying a lot considering their poster boy is side-lined with an injury and the leader of the smarks, CM Punk, tends to be taking more and more time off to recover from injuries. This really should be a time where creative throw their arms up and go with the first thing written down by Vince McMahon. But genuinely, with Daniel Bryan versus the corporate machine headlining the shows and, shockingly, the angle involving superstars up and down the roster ladder, the landscape seems pretty good in the big 'E. That's not to say they aren't still doing an awful lot wrong week in week out. We are a couple of weeks removed from Night of Champions and I share the general consensus that it was by far and away one of the worst PPV's in recent memory. The matches on paper looked decent enough, but what was delivered simply felt lazy. I point a portion of blame at the audience that night for being terrible, but that's not why I'm here. The current path WWE is heading down shows some promise and the future looks bright. The most glaring problem, and the easiest to resolve, is how stagnant and predictable the product has become. There has been nothing new as it pertains to the structure of the show and without a change here, the WWE will be less exciting as time goes on. I'm not saying we need a re-brand and the inclusion of a 6 sided ring on Smackdown, but instead the inclusion of tools to help storylines and different areas of the roster. Please read on for some out of the box ideas on how to add a fresh dynamic to the overall WWE product...