WWE Fail To Purchase Pro Wrestling NOAH To Use As NXT Japan

No-ah go for WWE's latest attempt to kickstart Japan territory.

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WWE.com

On the latest Wrestling Observer Radio, Dave Meltzer addressed the rumours stemming from his tease of a "huge" story set to break in Japan within the week.

According to Meltzer, WWE have in fact attempted to launch NXT Japan - with no success thus far. Instead of launching the promotion from scratch - which, as pointed out yesterday, is fundamentally very difficult to do within the framework of Japanese pro wrestling - WWE had attempted to purchase the ailing Pro Wrestling NOAH league, with the intention of using it as in-built platform to launch the third NXT brand.

The purchase fell through, and while this hasn't scuppered WWE's plans to create NXT Japan, it leaves the company in a disadvantageous position.

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The dojo system attached to several major companies doesn't allow for a deep pool of freelance Indy stars, as is the case in the west. Moreover, the culture of loyalty - it is considered a transgression to "jump", and it is a decision that is taken rarely and not at all lightly - prohibits the strategy with which the main NXT brand has grown to prominence in the United States.

The creation of NXT Japan isn't a non-starter - to paraphrase Chandler Bing, if Vince McMahon sets his sights on something, he's more often than not going to f*ck it - but the first attempt has backfired.

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Rumours still abound of an association with Big Japan Pro Wrestling, which, wow. WWE sure likes its strange bedfellows tag teams.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!