Steve Austin's 'Stone Cold' persona was just starting to heat up (or cool down) following his King of the Ring triumph in the summer of 1996, and it wasn't quite yet polished. The Rattlesnake entered his Raw contest with The Undertaker in July '96 with a trimmed goatee, and a rarely-spotted logo plastered on his arse. The same emblem appeared on Austin's waistcoats of the era.