WWE Is Going International In 2024
Following successful PLEs in Wales and England, WWE is going European again...
WWE's strategy of holding premium live events in under-served international markets looks set to continue in 2024.
Yesterday, the promotion announced it'd be holding its first PLE in Germany on 31 August 2024, Bash in Berlin, which will be hosted at the city's Mercedes-Benz Arena.
The announcement of Bash In Berlin in partnership with Live Nation follows the huge success of multiple International WWE Premium Live Events over the past 12 months, including: Elimination Chamber from Montreal, Backlash from Puerto Rico, Night of Champions from Jeddah and Money In The Bank from London.
Berlin might not be the only wonderful European capital to hold a WWE PLE in the future, however. Fightful Select reports that the promotion has discussed Paris, France, as another potential host city, with internal schedules listing next spring's Backlash event for the French capital. This is yet to be confirmed, though it has been "discussed heavily."
WWE has already announced Elimination Chamber 2024 for Perth, Australia on 24 February 2024. Its lucrative sportswashing campaign in conjunction with the Saudi Arabian government, which nets WWE around $50 million per show to rehabilitate the regime's image, continues with Crown Jewel 2023 next weekend.