WWE Paying 6 Figures To Twitter, Premium Network Launch?
WWE are paying money in the "six figure" range to be part of the new Twitter features that were introduced by the social media service last week.
PWInsider.com reports that WWE are paying money in the "six figure" range to be part of the new Twitter features that were introduced by the social media service last week. This includes the ability to integrate audio, visual and visual media within their tweets, making them one of just a select group of partners to have access to these facilities. A well placed source in the WWE claims that an additional benefit of the large fees WWE are paying to Twitter is that it will enable them to better protect their own intellectual properties and the ability to crack down on the ever increasing number of parody accounts. Meanwhile, it is being reported that the WWE Network could become a paid premium channel when it is launched in a couple of months. The idea is to make it use the same model as an HBO or Showtime where subscribers would have to pay a monthly fee. This model has yet to be confirmed or finalised but the thought is it would be much easier for the channel to get picked up by cable providers if it went in this direction. Also, WWE would begin to earn money instantly from their subscriber fees and companies like Comcast or Time Warner wouldn't need to pay WWE rights fees to carry the Network.