WWE Pursues 9 New Trademarks

Ownership is everything.

by Jamie Kennedy
Kane The Fiend

News has dropped that WWE discreetly filed for eight new trademarks with the USPTO (United States Patent & Trademark Office) on Thursday, 9 January. That batch followed up on one they'd already filed for two days earlier.

The promotion wish to trademark names for Brock Lesnar, Paul Heyman, Kane, The Usos, Kayden Carter, Lio Rush, AOP, Mojo Rawley and Bobby Lashley.

Everything WWE filed for in relation to each name is detailed below:

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"Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment".

It's worth noting that WWE previously tried trademarking Brock Lesnar's name in 2003, but cancelled the claim in 2010 before trying again in 2016. They also tried trademarking Paul Heyman in 2013 without success.

Contributor

Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.