Product placement is a pretty horrendous enterprise at even the best of times; we’ve all sat through movies that have forced a wealth of products down our throats to the point that it ends up distracting from the actual movie, but what about movies that take this tackiness to the next level?
Some movies, either deliberately or by accident, are so committed to product placement that the end result causes the entire movie to seem like one giant advert for the company it is promoting.
Even though a few movies in this list reportedly weren’t paid to promote their focal product, it’s a scarcely-believable claim, especially given how crucially the narrative often revolves around that product. Here are 10 movies that are just a giant advert…
10. Blade: Trinity (Apple)
One of the most infamous instances of product placement hands down, Blade: Trinity takes what could have been a simple nod to Apple and allows it to consume pretty much the rest of the movie. Jessica Biel’s Abigail Whistler isn’t content simply being a sexy, badass vampire slayer, no; she also has to listen to her iPod while taking the beasties down, as demonstrated by a scene in which we see her loading a playlist of songs onto her iPod.
Even excusing the sheer idiocy of listening to music while fighting vampires, there’s not a scrap of shame or subtlety about this placement; the result, of course, is that every time we see Abigail fighting vampires and we see that earpiece, we’re quite consciously thinking of Apple, rather than unconsciously, as is the whole idea of good product placement.
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This article was first posted on July 8, 2013