We may not be even half way through the year yet but 2017 has
already seen its fair share of box office hits, with both Disney's live action Beauty And The Beast
and the frankly ludicrous Fate Of The Furious smashing their way past the billion-dollar mark and movies like Logan and Guardians Of The Galaxy Vol 2 not doing too shabbily either.
But it hasn't been plain sailing for every blockbuster. It's not longer simply a case of throwing lots of money at recognisable movie brands and reaping the benefits: audiences now seem far more willing to turn away from such cynicism and sink them completely.
For every box office smash, we’ve seen a handful of films that
flopped so hard they barely managed to recoup their production budgets let
alone the often humongous and hush-hush costs associated with marketing and
promoting them. And when you consider that several of them were supposed to launch lucrative franchises, that's particularly ruinous.
From lacklustre comedies, big-budget fiascos of epic proportions
and not one, not two but three TV-to-movie adaptations, 2017 has seen some incredible, embarrassing cinematic belly flops already...