2. I Want To Know What The Fuss Is
My last point essentially has had a knock-on effect to this one cropping up when I’ve heard the movie discussed amongst my colleagues. It is a truth universally acknowledged that the majority of contemporary movies live or die based on word of mouth and their advertising campaigns, and here that the latter is weakly promoted and the former cannot exist as so few people are seeing Rock Of Ages in the first place to recommend it is really holding the flick back from any kind of substantial success.
Back in 2008, when Mamma Mia arrived and shocked everyone with its breakout success for a good couple of months, it proved to us that the process of positive word-of-mouth spreading across the world really could take musical films far in the charts. When you consider that that film only has a 51% average rating on Metacritic, and yet that I’m sure many fans of the genre would regard it as amongst their favourite films shows that the lack of word-of-mouth spreading around Rock Of Ages is preventing many people from even considering going to see it.
I have a feeling that in the years to come what many are coming to know as the Twittersphere will grow to encompass a far wider audience, and had that already happened then the generally positive vibe sweeping around it about Rock Of Ages might have helped it earn better. As it is, those who aren’t ‘caught up’ yet are relying mainly on critics’ scores, and the more that they do that, the less chance there is that these less-anticipated yet equally strong ‘indie’ movies (that I’m even having to use that term to describe what should have been a big-seller feels criminal) can survive and succeed. I’d far rather see a Rock Of Ages 2 than the infamous Transformers 4 in two years’ time, but thanks to sales, we all know which stars are coming back on stage, and I doubt they’ll be singing The Final Countdown anytime soon.