Gamification turns the average into the addictive. The process involves bringing gaming elements into a non-gaming sector and has proven useful for businesses to help boost their employee engagement and their outward marketing. Newcastle-based IT solutions company TSG has recently launched a gamified promotional video for its IT support service named SystemCare, and is keen to compete with some of the best examples of gamification across the business world. Were looking at the five best ways companies have used gaming to build their brand
5. U.S Army Recruitment
The U.S army has a long history of involvement with gamers, but the most famous example is the Americas Army game, which is a fully fledged shooter and military simulator designed as both a PR and recruitment tool. Beginning with Americas army, the series has witnessed the release of three titles in total and has went down in history as the first game developed for the public by the military.
