Nike + is an app that youve probably heard of. The fitness tracker lets you boast about your runs and feats on social media for all to see. However, the app is also a way for Nike to spread its brand message and collect information, making it a viable marketing tool for them. The actual gaming elements of the app have been copied/replicated by lots of other brands. A popular running app, Zombies! Run, sees the player listening to audiobooks of a zombie invasion as they jog, with sections where you have to sprint and collect pickups and drops as youre running. Thanks to the social sharing, collectables and achievements you can unlock, these fitness apps go beyond the norm and drive users to engage with their app and brand. This driving process is known as development and accomplishment, and helps users feel like theyre hitting goals.
