Nowhere near as big as its summer cousin, but the quadrennial Winter Olympic Games still draws a large audience - particularly from Canada, Scandinavia and Russia - and the average viewership is just shy of half a billion for sports including skiing, snowboarding and the mighty curling.
NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.