10 Most-Watched Sporting Events In TV History

2. 9. Winter Olympic Games

FILE - This is a Sunday, Aug. 5, 2012 file photo of Jamaica's Usain Bolt reacts to his win in the men's 100-meter final during the athletics in the Olympic Stadium at the 2012 Summer Olympics, London. It was reported on Wednesday March 20, 2013 that Usain
Mike Egerton/PA Archive

Rating: Average Viewers: 478million

Nowhere near as big as its summer cousin, but the quadrennial Winter Olympic Games still draws a large audience - particularly from Canada, Scandinavia and Russia - and the average viewership is just shy of half a billion for sports including skiing, snowboarding and the mighty curling.

 
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Contributor

NUFC editor for WhatCulture.com/NUFC. History graduate (University of Edinburgh) and NCTJ-trained journalist. I love sports, hopelessly following Newcastle United and Newcastle Falcons. My pastimes include watching and attending sports matches religiously, reading spy books and sampling ales.