According to Forbes, Microsoft’s current CEO Steve Ballmer is looking to put all of his eggs in one basket when it comes to the release of their new operating system Windows 8, which is due to be released this month (October 26th). It’s reported that Microsoft will spend nearly $2 billion dollars (estimated between $1.5 – 1.8 billion) on their marketing campaign for the new software. In Las Vegas casino gambling terms, you would certainly define this strategy as “All in!”
Microsoft have been the veterans of personal computing for 30 years now and had always been the go-to company leading the way in technological development, however with the rapid changes in the market with companies such as Apple and Google emerging and a shift towards more tablet based computing instead of your classic PC hard drive and Monitor setup, things have certainly changed since the days of Bill Gates and Windows 95.
But Ballmer has realized this shift has taken place, hence the reason Microsoft are moving forward with a radical change in direction with the launch of Windows 8. Gone is the infamous “Start Button” from Windows. The bold move to remove the button that is synonymous with Windows software is complete and now the main interface is replaced with a new modern looking feel complete with a series of “live tiles” which are linked to applications. Microsoft have also opted to standardize Windows 8 with versions working on PCs, Laptops and Tablets and Smartphone’s.
Considering that Microsoft only spent roughly $200 million to market Windows 95 it shows how important this launch is for Microsoft and for the PC industry in general because a new report by research company IHS iSuppli predicts worldwide sales of PCs are bound for their first annual decline in 11 years so PCs manufactures are hoping Windows 8 will give them a well needed boost.
So all eyes will be on Microsoft come October 26th but the question remains will the gamble pay off or not?
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