When it comes to bizarre commercials, the entire top ten could be made up of perfume ads. A whole host of celebrities are in the fragrance selling business, whether it’s Natalie Portman angrily jumping off a pier, Charlize Theron throwing away her clothes or Chris Evans and Evan Rachel Wood in a flaming car.
Boddingtons is very similar, using British TV personality Melanie Sykes and a load of half naked, sculpted men for set dressing. It’s all shot in an artistic black and white too. There’s just one difference: Boddingtons isn’t a perfume. It’s a lager.
All the usual pretentiousness of a perfume advert is usually forgiven. It’s hard to sell something like smell through a visual medium. But Boddingtons mocks the over the top theatrics brilliantly. And Sykes, while she’s as glamorous as Theron and Portman, easily cuts through the pompous tone with her gloriously thick Mancunian accent.
If that’s not enough, the underlying concept isn’t just to mock perfume. Take that angle out and they’ve still got a pretty good sales pitch, comparing Boddingtons and its thick, frothy head to ice cream. It is the Cream Of Manchester, after all.
Stacey Henley is a published author, avid gamer and all-round nerd. She can most often be found roaming through vivid expansive spaces and discovering the world around her, but only in video games. In real life, she mostly stays home.