2. Hulk Hogan (Mr. America)
By 2003, WWE had pretty much lost all the magic they had during the Attitude Era, and the company became a weird amalgamation of that time period, one laced heavily with several aspects of latter-day WCW programming. In a nutshell, Vince McMahon and company seemed a little directionless, something which was evidenced by how Hulk Hogan was booked during his feud with the boss. Apparently banned - in storyline at least - from appearing, Hogan took on an alter ego. Mr. America was born, and the whole thing was the kind of concept that WWE themselves would have laughed at their competition for trying just a few short years before. People were supposed to believe that a man who was obviously Hulk Hogan was avoiding being banished from WWE because he was wearing a different costume, along with a mask which did little to hide his identity. https://www.youtube.com/watch?v=FFLWZEHEoYc Clearly, the ruse wasn't kept up for long (despite the genius disguise), and Mr. America was outed as being Hulk. The whole ordeal was relatively brief, but very uninspired. If fans think WWE are a business short on fresh ideas for characters and stories now, looking back over this period shows things are positively sparkling now!