10 Most Infamous Wrestling Losing Streaks
3. Dean Ambrose
If The Shield were the Hounds of Justice, then Dean Ambrose, if his pre-2016 Pay Per View singles record is any indication, was the runt of the litter. As the wronged babyface in the wake of the faction's June 2014 fallout, logic dictated that he would gain retribution for his betrayal.
He didn't. He missed the opportunity to claim the Money In The Bank briefcase, but that made perfect dramatic sense. Victory there would cast him as SuperCena 2.0. He needed sympathy to imbue his scorned face act with dramatic depth He then lost to arch enemy Seth Rollins at SummerSlam, but this came via chicanery; the result was intended to elongate and intensify the eventual catharsis. Only, this didn't happen - heel Rollins defeated him in their climactic Hell In A Cell match following interference from Bray Wyatt. Wyatt then handily won their subsequent feud.
Two years later, when Ambrose captured the WWE Heavyweight Title, his act had been tarnished. The reign fell flat because the promotion was too sudden.
One could make the argument that those defeats were equalised by said chicanery - but that's just common WWE practise. Even Daniel Bryan was afforded that luxury in autumn 2013. It doesn't work like that, unfortunately for WWE, the 50/50 booking deployed by which has homogenised the upper midcard scene.