Over the last decade, the WWE machine has seen a huge amount of talent emerge from its production line. However, like any production line, the results can often vary in quality.
From the meteoric rise of CM Punk to the disappointing fall of Mr Kennedy, with main event misfires like Wade Barrett in between, WWE has attempted to create hundreds of new personalities in recent years in their eternal pursuit of the next big thing.
While it's unrealistic to expect everyone to get over like Steve Austin or Daniel Bryan, certain acts seem snake bitten from the very beginning. Whether it was an awful gimmick that died the moment it was unveiled or a mid-match hiccup in their debut from which they never recovered, some stars are destined for a pink slip before they've even cashed their first cheque.
Nevertheless, poor debuts don't always spell the end of a career. Perseverance with a gimmick, subtle modifications, or an entire persona overhaul can all help spell success, if the talent is willing to adjust. Look no further than The Rock or Steve Austin for proof of just that.
Sadly, the kiss of death is a hard omen to shake and none of that will be much consolation for the contenders in this list.