8 Most Valuable Assets WWE Could Take From A Deal With Impact Wrestling

5. International Terrestrial Exposure

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WWE's separate marches on the United Kingdom's wrestling scene have curiously each been in sync with news of ITV's intention to do something with the 'World Of Sport' branding synonymous with British wrestling between the 1950s and 1980s.

Their UK Championship Tournament came within days of a WOS one-off special, and moves to film the first set of "NXT UK" tapings were hurried along when news broke that Britain's largest commercial terrestrial network would soon air the first run of taped World Of Sport episodes.

WWE were overestimating the realistic dent WOS could truly make in their market share of course, but they'd be mad not to infiltrate Impact's own presence overseas should an arrangement be made with the Toronto group.

Impact airs on the (mostly) free-to-air Channel 5/Spike, keeping their brand relevant enough on this side of the Atlantic that they'd previously ran some of their biggest ever paid events in front of international audiences.

This exposure would be an ideal route for WWE back into the homes of millions otherwise locked out thanks to a long-running exclusive deal with satellite provider Sky. Even just a glimpse of McMahon's product within Impact's two-hour window would offer him a deeper foothold with the still-ravenous British market.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett