WWE's output must be hell right now for fans who don't like temporary measures.
All this brand warfare stuff reeks of place holding, and it's likely to be forgotten about as soon as the cameras fade to black at Survivor Series on 24 November. After that, WWE will move onto hype for December's TLC and show loyalty will be shelved in favour of other bone-breaking rivalries that conveniently fit the pay-per-view calendar.
If you can put aside this obvious annoyance, then this week's SmackDown wasn't a bad show. It was certainly better than last Friday's UK debacle (during which the Manchester crowd appeared to be sedated), but was still the usual rollercoaster ride of ups and downs people have come to expect from Vince McMahon's booking.
Bray Wyatt has a new belt, a new Universal Title challenger and can finally put the Seth Rollins nightmare behind him. Elsewhere, WWE took a crap on the importance of ongoing NXT storylines, The Miz and Daniel Bryan continued their never-ending rivalry and 'King' Corbin got a new mascot...