8 WWE Booking Steps For Sami Zayn's Heel Run

7. The Explanation

Sami Zayn Kevin Owens
WWE.com

Several weeks removed from Hell in a Cell's shocking conclusion, Sami Zayn finally explains his actions.

Flanked by a beaming Kevin Owens, the former fan favourite opens SmackDown with brand new entrance music - happy-clappy ska punk just won't cut it anymore. What follows is a reality-based promo drawing heavily on the issues that have plagued Zayn's career since joining the blue brand in April, with cross-hairs focused firmly on Bryan and McMahon, while KO hams it up with his best Cheshire Cat grin.

Sami has floundered in 'The Land Of Opportunity.' While others have flourished, 'The Underdog From The Underground' has been left on the sidelines by SD's hierarchy, and he decided he'd finally had enough. The final straw came just before HIAC, when Shane nonchalantly dismissed Zayn's suggestion that KO had lost his mind, which is when Sami decided to pull the trigger.

Tired of being undermined by authority figures, Zayn explains that he knew Owens' career had surpassed his own a long time ago, he just wasn't willing to admit it - until now. His methods weren't working, but KO's were, and together, they'd be unstoppable.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.