10. This Champ vs Champ Bout Has Long Been Rumoured, It Will Have Historic Implications
The champion vs champion concept has not come completely out of the blue. It has been rumoured that WWE creative have been discussing this angle for years now and it has been previously suggested that they might pull the trigger on this unification at any of the last three Wrestlemanias. The fact that it has been whispered for so long and now appears to be finally happening, it gives this match a great selling point of anticipation. Fans have been waiting for this. The historical implications will also be a huge selling point. Fans will be witnessing an industry changing event that is different from anything else they have seen in the last 11 years. That unique selling point and historical importance means that a Unification bout will seem like a 'must see' event for the paying fans. It will restore credibility to WWE's recent run of terrible booking in championship bouts. It looks like the rumour is finally coming true. When Cena held the World title up at the same time as Orton displayed the WWE title, it was a symbolic gesture that two warriors were going to do battle over the spoils of treasure - winner takes all. It is a bankable concept for the WWE, the concept of story telling should always be a hero chasing the ultimate prize. There is no greater treasure than being the undisputed champion.