7 WWE Returns That Flopped HARD!

3. The British Bulldog

The British Bulldog was one of the classic Intercontinental Championship holders of the early 90s. He had a slew of classic matches under his belt, with the SummerSlam 1992 Wembley Stadium bout with Bret Hart omnipresent in any 'Greatest Match Ever' list worth its salt. His identity was wrapped up in colourful nationalism, with his Union Jack tights and matching beads for his braids as his calling card.

When he returned in 1999 after being released amid WWE's steroid scandal at the end of 1992 and a mediocre second run from 1994-97, times and fashion had changed, and so had the WWE. However, completely disregarding everything that made the Bulldog a global icon was a massive mistake. He wrestled in jeans that made him feel like any generic guy, and he had equally uninspiring entrance music that also gave no attention to the 'British' part of his name.

These aspects paled in comparison to the sad situation Davey Boy Smith was suffering outside the ring. His injuries had seen his physical health deteriorate, leading to an addiction to pain pills. His feuds with Al Snow and The Big Bossman did nothing to endear him to an audience who once held him in high regard, and a short run with the European title also fell flat.