10 Annoying Things Movie Trailers Do Every Time

7. The Crescendo

http://youtu.be/yx_9uxohMTI It€™s fair to say that the action film tailors to the shortest of attention spans; a truth reflected in its trailer. A spiral of one-liners, gunshots and car chases spins faster and faster, ever-decreasing until the tagline booms its way across the screen. Each shot in this barrage of destruction is followed by a split-second of dazzling light. The flashbulbs may have spurred King Kong to break free from his chains, but we€™re stunned into submission. Of course, all this builds up to a memorable closing image- usually the most audacious/expensive/both. There€™s a swoop on the soundtrack, as though the wind is being sucked up, and then one final blare as the title explodes in your face like a grenade. It may have been a garbled mess of a movie but at least you caught its name.

6. Too Much Text

http://youtu.be/12me4CYA5xA While thankfully in decline, after being parodied by everything from Comedian to Tropic Thunder, the staple phrases of voiceover artists were once the biggest clichés of the film trailer. It certainly seemed as though we lived €˜€˜in a world€™€™ where €˜€˜one man€™€™ did all the announcements in this way. Having the story spoon-fed to us through on-screen text prevents the clips from speaking for themselves. A sequel may require a brief recap, a historical drama a spot of exposition but not every superhero needs his origin charted by a chunk of text. The captions in the above example add nothing, but then perhaps we were expecting too much.