10 Awesome Ways Movies Got Back At Critics
9. A 2-Star Review Was Cleverly Hidden In A Poster - Legend
The 2015 Tom Hardy-starring Kray twins biopic Legend received broadly positive reviews from most critics, though The Guardian's Benjamin Lee wasn't too keen, giving it two stars while dubbing it a "cartoonish Krays biopic."
Hilariously, however, the movie's marketing team decidedly to have a little fun with this, by sneakily including the newspaper's negative review on one of the film's posters.
By placing the two stars in-between the heads of Hardy's Krays, it gave the impression that The Guardian had actually given it more stars than they did, given that every other review in the column gave it four stars.
If that ain't marketing genius, what is?
Lee took the clever sleight-of-hand in mostly good humour, though warned audiences about the dangers of slippery marketing aiming to mislead them.