10 Best Movie Trailers Of 2018

After its longest period ever spent lying dormant, the Halloween franchise came roaring back to life in a big way in 2018. Blumhouse's forty-years-later sequel had one of the best marketing campaigns of the year, which helped pave the way to its record-breaking opening.

While the first trailer was well-done and gave audiences an excellent first taste, it was the second trailer for the film that really delivered the goods.

Opening with the long-take of Michael simply walking through the streets of Haddonfield, going house to house and murdering anyone he crosses paths with was an absolute masterstroke. Sure, the argument could be made that it gives away perhaps a bit too much of one of the film's greatest sequences, but in just the first thirty seconds of the trailer, it conveys everything an audience member needs to know about the film.

Jamie Lee Curtis' voice-over surmises how this film will ignore all of the other sequels in just a few short lines of dialogue, the use of several of Carpenter's original themes sells it as a love-letter to the original, and most importantly of all, the shot proves that Michael Myers is about to be truly terrifying for the first time in forty years.

The latter part of the trailer hammers home the notion that this is a decades-in-the-making culmination of the conflict between Laurie Strode and Michael Myers, selling it as a must-see event. Also, at the 2:12 mark, the makers of this trailer actually squeezed in a shot of a man's decapitated head brutally mutilated and carved up ike a jack-o-lantern and somehow got it past the censors. Bravo, folks.