Success can be an incredibly tricky and financially risky thing to come by in Hollywood, especially for a blockbuster movie that isn't already part of a popular and established franchise.
The Marvel Cinematic Universe, Star Wars, Fast and Furious, Pixar and Disney's live-action updates of their animated classics are among the only brands in the industry that are guaranteed box office success. Even the previously-reliable likes of the DCEU and Transformers have stumbled recently.
Yet, some movies are seemingly destined to fail a long time before they get anywhere near your local multiplex. In many cases, its blatantly obvious and almost incredible that those in a position of power can't see it for themselves.
With such a high volume of studio blockbusters getting released on an annual basis, not all of them are going to be good. However, there are a worryingly high number of expensive projects that everybody knows are going to be a disaster both critically and commercially, but that doesn't stop the studios pumping hundreds of millions of dollars into them regardless.
I don't do social media, so like or follow me in person but please maintain a safe distance or the authorities will be notified. Don't snap me though, I'll probably break. I was once labelled a misogynist on this very site in a twenty paragraph-long rant for daring to speak ill of the Twilight franchise. I stand by what I said, it's crap.