10 Cool Easter Eggs You Didn’t Know Were Hidden On DVD & Blu-Ray
4. We Kill Rats So You Don't Have To - Ratatouille
The Easter Egg: Ratatouille's Blu-Ray contains a whole slew of easter eggs, accessible through a hidden menu. The best of these, though, is a faux-commercial for a brand of rat poison called Ro-Dead, complete with the slogan "We kill rats so you don't have to!"
Charming.
How To Find It: To access the hidden menu, which also includes some fake outtakes, highlight "Total Menus", and keep your eyes peeled to the top-left of the screen. Eventually, a rat will appear from round the stove. When he appears, click left on your remote/keypad. Ta-da!