10 Creative Ways Movies Got You To See Them

Denis Villeneuve’s hotly anticipated Dune: Part Two did not disappoint, taking us back to Arrakis and, after a somewhat tepid first film, unleashing the might of Paul Atreides (Timothee Chalamet) in all its glory. While the film has made major bank, completely surpassing its predecessor, the top-tier acting, aesthetic, script and soundtrack are not what brought many fans to the cinema. No, for once, people actually (kinda) came for the hellishly overpriced popcorn.

In the months before the film’s release, a photo of the branded, limited edition popcorn bucket was released online, and suffice to say it broke the internet. Featuring the head of one of the film’s sandworms as its lid (and bearing no small resemblance to a certain subsect of sex toys), the custom popcorn bucket proved an instant must-have for anyone vaguely interested in the film - and many who were not.

Cinemagoers pummelled AMC Theatres in the US as soon as Part Two was released, clambering to secure their tickets and get their hands on one of the unique buckets. A genius piece of advertising all-round, considering it not only boosted online chat about the film, but sold tickets and an additional product in unison, this hideous popcorn bucket is now the creative marketing benchmark for the 2020s. Shudder to think what might come next.