10. Avengers Assemble (2012)
In all the hype surrounding the biggest film of the 2012, one of the best true blockbusters of recent years, no one was raving about the sub par 3D. The films action is already incredibly three dimensional; with the helicarrier, Iron Mans jets and the Chitauris flying machines a lot of the action takes place in the air, creating a heightened sense of vertigo that the post-conversion 3D had nothing on. In fact, for the majority of the film it was completely unnoticeable. The Avengers is the latest in a long line of big films that are often used as an example to show 3D is incredibly profitable by earning an above billion dollar gross, ignoring the fact the film itself is of a high quality and that many saw it in 2D. Some of these films are and have always been box office certainties (Alice in Wonderland, Pirates of the Caribbean and the previously mentioned Transformers and Harry Potter) and some were of such good quality they would have done well anyway (Toy Story and Avengers); had Deathly Hallows: Part 1 (part of the former) or Inception (part of the latter) been gifted the enlarged ticket price they two would have reached the billion dollar mark. At the end of the day, that tells us more about 3D's future than any other film on this list. We've reached the point where its presence has minimal impact on ticket sales, only boosting already successful film's box office takings thanks to the supplement price. Essentially, it's almost the point were at before this all began. It doesn't like 3D will just disappear, but as long as there's the option to see a film in 2D, then it's an inconvenience that can be ignored. The one danger is the escalation of gimmicks; with the increased popularity of IMAX releases and Peter Jackson pioneering 48 frames per second with The Hobbit, it looks like Hollywood is already searching for the next fad.