Is there anything worse than the crushing realisation, mid-way through an otherwise-passable blockbuster, that the film isn't going to do justice to its franchise?
It can come in many forms, from cringeworthy attempts at comic relief, to a dark and self-serious moment which ends up laughably gloomy, to a misjudged change in canon that no one asked for.
But in everything from the Star Wars saga to the MCU, fans can often pinpoint the exact moment that a movie lost them. It's a tragic (if, unfortunately, often pretty unintentionally funny) phenomenon.
From unexpected and unnecessary sex scenes, to glaringly out of character behaviour, to some ill-judged sudden deaths for the sake of shock value, this list is here to count down the exact moments when fans en masse knew a movie wasn't going to meet their high expectations.
Blame the marketing team for overhyping these long-awaited instalments, blame their predecessors for setting the bar too high, or (heaven forbid) blame the people who actually made the embarrassing scenes in question. Whatever your approach, this list is here to run down the worst "there goes the franchise" scenes of all time.
10. Rey Palpatine - Rise Of The Skywalker
Starting off with a banger, the conclusion to the decades long, nine film Star Wars saga was always inevitably going to rub some fans up the wrong way.
First of all there's the not inconsiderable fact that the original trio of films are cornerstones of cinematic history which long ago transcended their status as flawed but fun sci-fi adventures and became legendary epochs of blockbuster-dom. Then there were the prequels which proved beyond a shadow of a doubt that fans wouldn't simply be happy with any new instalment, and that new movies in the canon had exacting standards they needed to meet.
But then came Rian Johnson's infamously divisive The Last Jedi, an over-ambitious attempt to "subvert expectations" which ended up disappointing as often as it surprised. The "reveal" that heroine Rey's much-rumoured parents were random nobodies was seen as a cheap misdirect by many fans, rather than an ingenious subversion.
But the final film's revelation that she was actually old Sheev's granddaughter?
It's an impressive achievement that Rise of the Skywalker managed to make Palpatine, one of the franchise's best villains, into an annoying and overcooked plot twist even with the benefit of audience goodwill.