10 Famous Movies That Ruined The Reputations Of Classic Films
4. Shrek Spitefully Makes Disney Look Past It
Now it's found immense success making fun, emotional adventures with the How To Train Your Dragon series, you hope the cynical, pop culture pastiching is in the past for Dreamworks. For about a decade the animation studio survived off adding in so many jokes for the parents so they could overlook the simplistic plots. And while that's good enough for ninety minutes in the cinema, it doesn't really create anything of worth (something the guys over at Pixar fully understand).
The biggest hit of these was Shrek. Full of innuendo and referencing The Matrix's bullet-time before it became tired, it also look a large swipe at the king of feature animation, Disney. Parodying long-established fairy tales and highlighting how ridiculous the concepts were, it seemed to point at the Mouse House and scream "look how quaint it all is." It didn't help that Disney were going through their least successful period since the seventies and eighties; it was bad publicity they didn't need.
There's more to making Disney look antiquated than just gentle ribbing, however. Before becoming the head honcho over at Dreamworks Animation, Jeffrey Katzenberg was Chairman of Walt Disney Studios and oversaw the Disney Renaissance. Things took a turn for the worst when Katzenberg fell out with CEO Michael Eisner, leading to him leaving the studio to help found Dreamworks. Understandably he had an axe to grind and Shrek is the venting of that anger.