10 Filmmakers Who Blamed Audiences For Movie Failures
8. Billy Eichner - Bros
Social media, similarly to the internet in general, is as much a curse as it is a blessing. The likes of Twitter have given a platform for knee-jerk, poorly thought-out reactions to be directed at millions of people, with absolutely no taking them back. Once something is on the internet, it's not going away.
In the fallout of Bros' poor performance at the box office, bringing in less than $5 million on opening weekend, and falling short of $15 million overall, writer Billy Eichner took to social media to pin the blame for his movie's shortcomings squarely on the general public.
It goes without saying that diversity and inclusion are incredibly important in cinema, and that stories like Bros need to be seen, but Eicher's response to Bros' poor performance didn't exactly do him any favours. His passion for the project is to be admired, but essentially calling anyone who didn't go to see it a "homophobic weirdo" was possibly a step too far.
Eicher tweeted that straight people didn't show up to watch his movie, but in reality, no one did.