10 Films That Surprisingly Boosted Sales Of Food And Drink
9. The Blood And Ice Cream Trilogy - Cornetto
"Do you want anything from the shop?" It was just scripted by Shaun Of The Dead writers Edgar Wright and Simon Pegg as a way of having hero Shaun stagger hungover through the street in a zombie-like state, unaware of the literal zombie world around. As a younger man, the Wall's coned ice cream product had been Wright's hangover cure of choice, so Cornetto went into the film as layabout best friend Ed's desire in the same situation. It was Wright and Pegg's call back heavy style of comedy that made the Cornetto thing a bigger deal, with a facsimile of the earlier film's dialogue used in the same team's spiritual sequel Hot Fuzz, after which Wright joked that they were making a "Three Flavours Cornetto trilogy". Ultimately the third film, The World's End, would only make a very passing reference to the ice cream, more from obligation than humour, but the association between Wright, Pegg and Cornetto was already established and set in stone by then. The association with gory apocalyptic films may not initially have seemed an appealing one to the ice cream giant, but by the time they gave any feedback the films were already hits. In the press tour for The World's End, Wright described the company as "very pleased with the namecheck", and no wonder they were when the movies gave the ice cream a whole new fanbase, creating demand in the US where Cornettos have never been available.